Information For The Home Seller


Table of Contents


20 reasons to hire a REALTOR

  1. Homes are bought by comparison. I have a large inventory at my disposal through MlS while you have an inventory of one.
  2. I am very familiar with competitive houses so I can help you position your home well.
  3. It is hard negotiating for yourself. I have lots of experience in writing contracts and can negotiate aggressively on your behalf.
  4. Buyers are not always forthright about their financial situation. I insist on pre-qualifying before I even bring you an offer.
  5. My lender contacts and mortgage experience help buyers get the financing they need.
  6. Most buyers don't want to tell the seller why they don't make an offer. I can probe the buyer or his agent for that information.
  7. Any follow up you do with a buyer can be seen as desperation. I follow up as part of my job so that you are not perceived in a compromising light.
  8. I can showcase your improvements better so that you don't appear like you are "selling."
  9. Most sellers who spend their time as a For Sale By Owner end up by listing in the end. A recent NAR survey found that only 11 % of sellers nationally ended up selling by owner. Why spend your time and money if in the end you will hire a REALTOR?
  10. Unqualified buyers can tie up your home. I make sure that doesn't happen.
  11. Personality conflicts with a buyer can get in the way. I come between the buyer and the seller so that personalities don't enter in.
  12. Most buyers use a REALTOR'", which increases the number of buyers who will see your home.
  13. I can mobilize my company agents and other area REALTORS on your behalf.
  14. An NAR survey of recent closed sellers found that REALTOR-assisted sales brought in 20% more sales price than For Sale By Owner sales.
  15. A FSBO sign makes you vulnerable for any curiosity seeker or unsavory character. When you list, only buyers accompanied by a REALTOR will get into your home.
  16. Being accessible to show your home limits your personal time and cuts down the available showing time. When you list, your property will be available during normal showing hours and the prospect will always be accompanied by me or another REALTOR.
  17. Additional exposure through MlS and the Internet brings you a higher price.
  18. I orchestrate the contract-to-closing process, including the appraisal, buyer-loan process, title, inspections, pest control, survey, etc., taking this burden off of you.
  19. I make sure that you are compliant with all laws relating to the sale of your home.
  20. I only get paid when I get the job done.

Selling your home? Less is definitely more

Here are a few tips to make your home more attractive to a potential buyer:

Reduce clutter

Tone down your creativity


17 simple things to make your home more marketable

  1. Make sure your entranceway says "Hey, look at me!"
  2. Prune dead limbs from trees.
  3. Paint (or touch up) exterior, and repair screens and windows.
  4. Clean your windows.
  5. Check AIC and heating systems.
  6. Fix leaky faucets, toilets, and faulty lights.
  7. Vacuum drapes and carpets.
  8. Repair wall cracks, re-caulk bathrooms and kitchen.
  9. Clear out closets.
  10. Remove excess furniture.
  11. Keep cats and dogs out of visitors' way.
  12. Mow lawn, edge driveway and walkways
  13. Ensure windows, doors, and locks work smoothly.
  14. Weed flower beds and trim shrubs.
  15. Throw out junk from garage and storage areas.
  16. Clean lawn furniture.
  17. If you have a pool, make it crystal clear.

Staging your home to sell
A few changes may decrease time on the market and increase sales price.

You know you should clean everything and get rid of clutter. But aside from that, how do you broaden the appeal of your house?

Here are a few home staging tips:


Why hasn't my house sold?

Here are a few house selling reasons and remedies

Reason Remedy
Overpriced New market analysis, lower price
Price reductions too little, too late New market analysis, significantly lower
price below the next price break or two
New competition since
property listed
New market analysis, lower price,
offer incentives
Builder competition

New market analysis, offer upgrades
competitive with builder

Difficult to show, not
readily accessible
Use lockbox and readjust showing
hours if necessary
Glutted or slow market Adjust pricing and offer incentives
Property has become shopworn Add new photos, offer incentive, inform
area REALTORS'
Many showings but no offers Reduce price
Offers forthcoming but not
consummated
Re-examine counters and adjust to offers
Condition (maintenance problems) Freshen up and review ways to improve
Condition (major problems) Rehab as necessary-new carpet, paint
Cosmetic allowances have
not enticed offer
Rehab as necessary-remove allowance
Location not desirable Compensate with price adjustment
Property showcased poorly Hire staging professional or ask REALTOR'
for suggestions
Property not being shown Make property more accessible with
lockbox
Pets (odor, soil, and intimidation) Deodorize carpet, cage pets when not
home
Neighbors or neighborhood Counsel with neighbors regarding
interference and condition of their
properties
External influence
(new highway, etc.)
Adjust price, gather accurate data, and
prepare fact sheets