Information For The Home Seller
Table of Contents
- Homes are bought by comparison. I have a large inventory at my disposal through MlS while you have an inventory of one.
- I am very familiar with competitive houses so I can help you position your home well.
- It is hard negotiating for yourself. I have lots of experience in writing contracts and can negotiate aggressively on your behalf.
- Buyers are not always forthright about their financial situation. I insist on pre-qualifying before I even bring you an offer.
- My lender contacts and mortgage experience help buyers get the financing they need.
- Most buyers don't want to tell the seller why they don't make an offer. I can probe the buyer or his agent for that information.
- Any follow up you do with a buyer can be seen as desperation. I follow up as part of my job so that you are not perceived in a compromising light.
- I can showcase your improvements better so that you don't appear like you are "selling."
- Most sellers who spend their time as a For Sale By Owner end up by listing in the end. A recent NAR survey found that only 11 % of sellers nationally ended up selling by owner. Why spend your time and money if in the end you will hire a REALTOR?
- Unqualified buyers can tie up your home. I make sure that doesn't happen.
- Personality conflicts with a buyer can get in the way. I come between the buyer and the seller so that personalities don't enter in.
- Most buyers use a REALTOR'", which increases the number of buyers who will see your home.
- I can mobilize my company agents and other area REALTORS on your behalf.
- An NAR survey of recent closed sellers found that REALTOR-assisted sales brought in 20% more sales price than For Sale By Owner sales.
- A FSBO sign makes you vulnerable for any curiosity seeker or unsavory character. When you list, only buyers accompanied by a REALTOR will get into your home.
- Being accessible to show your home limits your personal time and cuts down the available showing time. When you list, your property will be available during normal showing hours and the prospect will always be accompanied by me or another REALTOR.
- Additional exposure through MlS and the Internet brings you a higher price.
- I orchestrate the contract-to-closing process, including the appraisal, buyer-loan process, title, inspections, pest control, survey, etc., taking this burden off of you.
- I make sure that you are compliant with all laws relating to the sale of your home.
- I only get paid when I get the job done.
Here are a few tips to make your home more attractive to a potential buyer:
- Clean out closets, pick up clutter, and pare down what's inside. That goes
for those treasured family photos and mementos, too. The reason?
Besides adding a spacious feel to the home, pared-down surroundings can
help potential buyers beUer envision themselves and their family photos in
- Pack away items and special collections usually displayed in cabinets and
hutches, and move a few pieces of furniture out of the house. This will help
buyers to better see where their furniture might go in the house.
- Don't forget to keep the house clean every minute it's on the market. This
takes great effort, but the buyer may need to see it in the next five minutes,
and you'll need to be prepared.
Tone down your creativity
- So, you like your house to "say something" about your personality. Well,
it's time to tone it down. Go buy some plain-vanilla paint to cover those
red-and-purple walls in your boudoir-it'll make a difference when you're
trying to sell your home. Many buyers can't see your Picasso genius (and
just can't get past the splatter-paint wall in the living room) to visualize
colors they're more comfortable with.
- If you've got an Italian fresco on a living room wall that stops people in
their tracks, they may lose sight of the rest of the home's wonderful
features. If you're resistant to do anything about it, ask someone you trust
to give you an independent view of your home. Better yet, ask your REALTOR· or an appraiser if the house looks cluttered or if any colors are too bright. Some may see bright colors as gaudy. Listen to their answers and take their advice.
- By "paring down," organizing, and carefully sorting your possessions, you're ensuring that your home will appeal to the greatest number of potential buyers. Remember to remove about half of the items stored in closets and cabinets and toss or give away things you don't use. Not only will de-cluttering and cleaning help to sell your house quickly, you'll be ahead of the game when it comes to packing up and moving to your new location.
- Make sure your entranceway says "Hey, look at me!"
- Prune dead limbs from trees.
- Paint (or touch up) exterior, and repair screens and windows.
- Clean your windows.
- Check AIC and heating systems.
- Fix leaky faucets, toilets, and faulty lights.
- Vacuum drapes and carpets.
- Repair wall cracks, re-caulk bathrooms and kitchen.
- Clear out closets.
- Remove excess furniture.
- Keep cats and dogs out of visitors' way.
- Mow lawn, edge driveway and walkways
- Ensure windows, doors, and locks work smoothly.
- Weed flower beds and trim shrubs.
- Throw out junk from garage and storage areas.
- Clean lawn furniture.
- If you have a pool, make it crystal clear.
You know you should clean everything and get rid of clutter.
But aside from that, how do you broaden the appeal of your house?
Here are a few home staging tips:
- Walk through the house and prioritize
things that, if changed, would increase
the value of your home. For example,
repainting a child's bubble-gum pink
bedroom may attract more buyers than
something not as apparent, such as
replacing an old dishwasher.
- You can direct a potential buyer's eye
away from something negative or
toward something positive. Use
artwork or a room's own features, such as a fireplace, to capture a buyer's attention. However, there's a
fine line. You want buyers to be able to appreciate the room and not just focus on the items in the room.
- Remove any furniture that tightens
spaces. If a couch or chair makes you
turn your body as you walk by or just
makes a passage look small, get rid of it. Everybody wants more space.
- Rid the house of personal effects, and don't forget simple things like
magnets on the refrigerator. Small distractions to the buyers' eyes will disturb
their thinking, preventing them from picturing the house as theirs. And while
you want the rooms to look well-decorated and spacious, avoid turning the
house into a perfect home. Try to balance the brand-new look with some of its
- Potential buyers often feel uncomfortable in bedrooms and bathrooms
because they are, by definition, personal and private places. To counter this
reaction, make bedrooms and bathrooms look like a model home (toss the
lived-in feel out the bathroom window). Clear off all surfaces of the
bathroom-remove even simple things like toothpaste and soap. Put out nice,
fresh towels instead. The goal is to make these rooms comfortable for buyers.
When they're comfortable, they'll linger and picture themselves in the house.
- Consider hiring a professional to improve your home's visual appeal. The fee charged by a "stager" can be worth it if the changes bring a quicker offer or a higher sales price.
Here are a few house selling reasons and remedies
|Overpriced||New market analysis, lower price|
|Price reductions too little, too late||New market analysis, significantly lower
price below the next price break or two
|New competition since
|New market analysis, lower price,
New market analysis, offer upgrades
|Difficult to show, not
|Use lockbox and readjust showing
hours if necessary
|Glutted or slow market||Adjust pricing and offer incentives|
|Property has become shopworn||Add new photos, offer incentive, inform
|Many showings but no offers||Reduce price|
|Offers forthcoming but not
|Re-examine counters and adjust to offers|
|Condition (maintenance problems)||Freshen up and review ways to improve|
|Condition (major problems)||Rehab as necessary-new carpet, paint|
|Cosmetic allowances have
not enticed offer
|Rehab as necessary-remove allowance|
|Location not desirable||Compensate with price adjustment|
|Property showcased poorly||Hire staging professional or ask REALTOR'
|Property not being shown||Make property more accessible with
|Pets (odor, soil, and intimidation)||Deodorize carpet, cage pets when not
|Neighbors or neighborhood||Counsel with neighbors regarding
interference and condition of their
(new highway, etc.)
|Adjust price, gather accurate data, and
prepare fact sheets